Mark's Exercise 1 & 2

What

Bauer Bodoni Std 2 Black Italic

Bodoni is the name given to a series of serif typefaces first designed by Giambattista Bodoni (1740–1813) in 1798. The typeface is classified as didone modern. Bodoni followed the ideas of John Baskerville, as found in the printing type Baskerville, that of increased stroke contrast and a more vertical, slightly condensed, upper case, but taking them to a more extreme conclusion. Bodoni's typeface has a narrower underlying structure with flat, unbracketed serifs. The face has extreme contrast between thick and thin strokes, and an overall geometric construction.

Bodoni admired the work of John Baskerville and studied in detail the designs of French type founders Pierre Simon Fournier and Firmin Didot. Although he drew inspiration from the work of these designers, above all from Didot, no doubt Bodoni found his own style for his typefaces, which deservedly gained worldwide acceptance among printers.

Many digital versions of Bodoni suffer from a particular kind of legibility degradation known as "dazzle" caused by the alternating thick and thin strokes, particularly from the thin strokes being very thin at small point sizes.



Why

I like the classic characteristic of a serif font. With Bauer Bodoni Std 2 Black Italic, I like how it has that classic look of serif font but in the same time it is quite modern as well. The combination of thin and thick lines of Bauer Bodoni Std 2 Black Italic is what I believe that made this font looks excellent. The italic treatment of this font also add that modern feels to it. Other reason that I like this font is because this font would suite for a publication purposes. Such as for art and culture magazines or maybe posters.

Many serif font like Baskerville could feel a little bit stiff and quite straight, but no with Bauer Bodoni Std 2 Black Italic. I might say because in some ways, Bauer Bodoni Std 2 Black Italic can look quite organic and ‘chic’, but at the same time it still give that sense of seriousness.

I like the curve on the letter R and J. I think it just add the fun to the ‘family’. I also like the letter A, I think the combination between the thick and thin lines in A are just perfect. If I have to change one of the letter I would say Q. I don’t like how the the tail end at center of the circle. I would prefer it end from left to right.


When & Where

I normally use this font mostly for publication projects. However, recently I just used this font for a screen based project. You can see it here, http://www.myspace.com/janskub

Research Questions

1.Can I produce a font that are clearly to read or legible enough?
2.Can I produce a font that can still be use for a 10 to 20 years of time?
3.Can I produce a font that can be use in any type of medium? Print and screen based.
4.Can I produce a font that can be categorize as fun or playful?
5.Can I produce a font that inspired from everyday objects?

add:
6.Can I produce a font that inspired from Sydney's architectures ?
7.Can I produce a font that are fashionable ?